The Brand Effect Assignment Example | Topics and Well Written Essays - 750 words

The Brand Effect - Assignment Example each(prenominal) these factors must have congruence or compatibility in order for them to work towards the success of the business.There atomic number 18 five dimensions to a framework of a particular station. These are sincerity, excitement, competence, sophistication and ruggedness (Achouri, Bouslama 2010). The consumer is then fitting to feel confident about a particular product that meets these qualities. This is because he or she can consort emotionally with the product as well. They will at that placefore, have to rely on brand equity in order to establish the consumer personality of the product produced by a given company (Punyatoya 2011). According to (Fetscherin, Heinrich 2014), there are four quadrants that determine the attachment of a consumer to a product. In the first, the product is highly in operation(p) but a small emotional connection to the consumer. In such a case, the customer invests in the brand operablely. It is no t price sensitive.The second quadrant has consumers who have both a high functional and emotional connection to the product. The third quadrant has consumers who both low functional and emotional connections to a product. This actor that they are not necessarily loyal to a particular brand. In the fourth quadrant, there are consumers who have a low functional but high connection to the product emotionally. This means that the brand does not possess all the qualities consumer is searching for, but they just use it as it emotionally compensates for miss factors. These factors are studied for a business-marketing manager to come up with the appropriate marketing skills. (Punyatoya 2011) Illustrates that a half-size investment product will require a strong endorser to attract the attention of customers and impel them more effectively to accept the brand. On the other hand, a high involvement product precisely requires a strong argument in order to get a hold of the