The Buy Grid Model Essay -- Business Administration

The buy grid model is a version of a theory developed as a everyday model of rational organizational design making, explaining how companies make decisions (Dwyer and Tanner, 2006). The buy-grid model has threesome components, which are the buy-phases, the buy-class (buy situation) and the get centres.The buy-phasesOrganizational buying behaviour can be described by using the buy-phases (Dwyer and Tanner, 2006) which helps in the explanation of the various go that are included in a typical organizational leveraging decision making process.Step 1, need recognition the organizational buying process is a form of problem solving resulting from a buying situation that is created when someone (the purchasing manager, the consulting manager or as regulatory requirement) in the organization recognizes a problem that can be solved through some buying action so that the discrepancy amidst a desired outcome and the prevailing situation can be resolved. Step 2, defining the product- causa needed the organization needs to identify the type of product/ servicing that can help solve the problem.Step 3, developing detailed specifications after defining the type of product or service that can be used to solve the problem, a detailed specification is drawn.Step 4, search for qualified suppliers the organization needs to look for the reading of supplier from the diverse channel such as Internet webpage, fairs, net income associates, etc.Step 5, acquisition and analysis of proposals after having all the development from the relevant suppliers, the organization should analyse the information according to their criteria and standard.Step 6, military rating and selection of a supplier the evaluation stage of the process could involve the p... ...ent a select meta-analysis of organization buying behaviour research. daybook of business researchOlav Jull Sorensen (2009) Formation, Organisation and watchfulness of the (Global) Value Chain I a Theoretical PerspectivePhilip Kotler Kevin Lane Keller (2009) Marketing Management, thirteenth edition, Pearson Prentice Hall, pg 61-62Robert, F. Dwyer, and John F. Tanner. (2006) Business Marketing connecting strategy, relationship and learning McGraw-Hill Education, third edition. Page 71Schiffman, Leon G Kanuk, Leslie Lazar Hansen, Hvard (2008) Consumer Behaviour A european outlook Pearson Education limitedSolomon, Michael R Bamossy, Gary Askegaard, Sren Hogg, Margaret K (2010) Consumer Behaviour A European perspective 4th edition.Svend Hollensen (2003) Marketing Management a relationship approach, FT Prentice Hall fiscal Times, pg 9-10