Consumer Attitude

Abstract Marketing concept starts with consumers needs and their appearance in see their needs. In revision to satisfy their needs consumers demand some secureing decisions every day. And marketers need to study these consumer secure decisions in order to find answers to questions about what, why, where and how much they buy and order their trade program to that effect. For making a winning marketing program it is necessary for marketers to study the consumer behavior so that they would do it the psychology of consumers. Consumer psychology has various components such(prenominal) as perceptions, knowledge, position, intention, ascertain and the like. This look into paper is done particularly on the profound components of consumer psychology namely perception and attitude. The purpose of this study is to stage setting the perception and attitude of Ethiopian consumers towards St. George Beer. St. George Beer is the pioneer and still the possessive beer brand i n Ethiopia. And in recent days the scratchings market sh atomic number 18 has signifi stooltly increased and it is fit a synonym of beer in some areas especially in Addis Ababa. This bulky acceptance and dominance in Ethiopians beer industry, indirectly signifies a positive consumer attitude towards the brand. But the authentic attitude of beer consumers towards St.

George beer, the reason behind the attitude and its implication on the behavior or consumption of the beer is the rationale of this research. The study base itself on the information collected from primary source by winning a sample of 80 beer con sumers from bars and restaurants nigh Mexic! o and scene of action areas in Addis Ababa and distributing self administered questionnaires. Secondary sources such as books, journals and research papers written on similar takings are also reviewed. Appropriate statistical analysis such as frequency, ANOVA and correlation analysis are use harmonize to respective objective and descriptors. Based on the findings of this research, it can be concluded that most...If you want to get a near essay, order it on our website: OrderCustomPaper.com

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