Banyan Tree Hotels and Resorts, 2003: International Marketing Management

1.IntroductionGlobalization has become a driving force for many industries in today?s world. Many success skilfuly- catching companies give birth realized that going beyond the b assigns of their domestic market is the rudimentary growth schema. not only does an international expansion arise as a reaction to ongoing orbiculateization, but it is in like manner a mien to stay ahead of the ever-intensifying competition. Whenever guests are propagate out geographically, the front line in every find out market is crucial for the art to flourish. Despite being associated with the many challenges, expansion is a kinda risk-intensive undertaking, as many world-known companies are looking for ways to grow and diversify their portfolios by choosing this strategic option. Tourism is a benefactive role of the irreversible worldwideization process. significant increase in endetary travel has led to an lengthiness in the world tourism market, adding considerably to the poten tial for foster growth. Many tourism companies and operators compass the current situation in the market as an prospect to spread their roots into reinvigorated locations close to their key customer markets. Being global in the tourism business is authorised as competition is global and so are the customers. with brand expansion, acquisitions, mergers and/or joint ventures with topical anesthetic partners, hotel and resort operators are executing every possibility to develop a stronger front end in the international market.

all(prenominal) of the high-end players in the tourism industry has been following t heir own incomparable expansion strategy. M! arketing strategy and growth opportunities in the global market recognized by Banyan head Holdings, atomic number 53 of the high-end operators in Southeast Asia region, pass on be presented in this paper. Examination of alternatives followed by recommendations related to the exploit of the expansion plan will conclude the analysis. 2.Company BackgroundThe Banyan Tree Holdings is a Singapore-based sumptuosity resort and spa operator. It is a in private held come with with revenue of $154... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper